Bulldog Licensing has announced two new deals for Moose Toys’ preschool doll brand Kindi Kids, as it reaches 82 million views on YouTube.

Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product launches for 2021.

Also joining the Kindi Kids consumer products portfolio is Texco with a range of bedding and home textiles to include duvet sets, curtains, bean bags, towels, cushions and fleece blankets, using images of the adorable preschool characters, along with scenes from the YouTube original content.

“We are delighted to welcome Texco and Little Brother Books to the exciting Kindi Kids program,” says Vicky Hill, brand manager, Bulldog Licensing. “The brand is surpassing all expectations and there is an enormous amount of activity planned to keep the preschool audience engaged. Kindi Kids is the number one large doll brand in the UK and with a fantastic, expanded range on the market for AW2020 we are seeing phenomenal sales. Consumer demand for licensed product is huge and we are excited to launch the new ranges to retail.”

Bulldog Licensing, who manages the U.K. licensing rights for Kindi Kids, has been overwhelmed by the positive reaction to the brand in the U.K., from both retail and licensees, and is now building a portfolio of carefully selected partners across all categories.

Moose Toys is also putting plans in place to ensure momentum for the brand continues to grow, with the season three webisodes now on YouTube and additional distribution platforms coming in 2021.