Bulldog Licensing, U.K. representative for the Garfield brand, has brokered a new partnership between Paws, Inc. and Aurora World for a range of plush featuring the corpulent cat.
The new agreement adds to Garfield’s strong presence in U.K. with other licensees at retail including Somerbond (men’s nightwear and underwear), J Fox (bags, belts, wallets, hankies and toiletries), Blues Clothing, Brand Alliance and Silverknit (apparel), Sert MST (pet products), Moonpig.com (online greetings cards) and Smiffys (dress up).
