In turn, the LEGO Group was named the world’s most reputable brand (source: Global RepTrak). In 2021, consumer sales grew 36%, marking a revenue growth of 43% ($3.5 billion) and doubled operating profits to $1.2 billion.
LEGO sets frequented the must-have lists of consumers worldwide through lockdowns and holiday seasons, with LEGO “Star Wars,” LEGO City, LEGO “Harry Potter” and LEGO Creator Expert becoming top-performing themes in a long catalog of innovative products. Annual brand growth has cyclically supported new in-house initiatives, most notably the promise to invest $400 million over three years to accelerate sustainability programs through the brand, LEGO Education sets and give-back program through the LEGO Foundation. Each initiative plays an essential part in the ongoing context of the LEGO brand.
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