The new deals were developed by Brand Activation Consulting, the licensing agent of Build-A-Bear Workshop. New products from the partnerships will include a Reversible Heart Surprise Plush and Secret Diary Bear from Just Play and Dynacraft ride-on and bikes. Just Play’s offerings are available in-store now, and Dynacraft products will be available later this month. All other planned items from partners will launch in 2021.
“At a time when families are staying home, theatrical release schedules are uncertain, and the longevity of social media stars is not promised, the newest, tangible licensed offerings from Build-A-Bear are filling a growing gap with an evergreen brand and proven success in their namesake stores, in toy aisles
The deals add to Build-A-Bear’s growing outbound licensing program. In August, Brand Activation Consulting inked a deal with CreateOn for a line of
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