Build-A-Bear Workshop Casts A Spell with ‘Harry Potter’

Warner Bros. Consumer Products have announced a magical collection with Build-A-Bear.
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License Global

August 28, 2020


Build-A-Bear and Warner Bros. Consumer Products have announced a collection that includes a “Harry Potter” bear and Wizarding World-inspired clothing and accessories. 

The collection includes a “Harry Potter”-inspired bear with golden paws, the official Harry Potter logo and the Hogwarts crest. Fans can dress their bear in its Hogwarts house with themed robes featuring the house colors and crests of Gryffindor, Slytherin, Ravenclaw or Hufflepuff.  There’s also the option of dressing the bears like a Hogwarts student in Hogwarts uniform pants or skirt with a golden Hogwarts logo. Fans can then complete either look with a matching house scarf and plush wand accessories.

"We are thrilled to be bringing the magic of the Wizarding World to Build-A-Bear Workshop," says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. "’Harry Potter’ fans are sure to be spell-bound by the ‘Harry Potter’ bear, house robes and Hogwarts uniforms and bear-sized wands – and more magical

clothing and accessories to come. This enchanting collection is perfect for all ages!"

Launching exclusively online on Sept. 2, and available in stores later this fall, this is the first time that a Harry Potter plush is being offered by Build-A-Bear Workshop. It follows on another recent Build-A-Bear collaboration with CreateOn for

new Magna-Tile sets


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