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Build-A-Bear, CreateOn Build Magna-Tiles Partnership

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The Magna-Tiles allow kids to create multiple Build-A-Bear themed sets.

CreateOn, the creation studio that transforms Magna-Tiles into new applications for kids and grownups with popular licenses and custom personalization, continues to expand its catalog with a new collaboration with Build-A-Bear Workshop, which was brokered by Build-A-Bear Workshop’s licensing agent Brand Activation Consulting. 

“We are thrilled to continue CreateOn’s momentum this year with a partnership with iconic children’s brand, Build-A-Bear Workshop,” says Steve Rosen, vice president, CreateOn. “The customization that Build-A-Bear Workshop offers is reflected in these Magna-Tiles sets - along with the ability to create different shapes with the tiles, kids can also decorate and redecorate their sets however their imaginations desire.” 

Build-A-Bear Magna-Tiles sets include double-sided tiles and a new innovation from CreateOn: eco-friendly reusable adhesive stickers featuring accessories and costumes. The stickers allow kids to decorate and customize their Build-A-Bear Magna-Tiles in an entirely new way. The sets are designed to help children develop fine motor skills, critical thinking, vocabulary, creativity, imagination and more.

“We are excited to expand the Build-A-Bear Workshop offerings beyond our plush and Just Play Toys products to include CreateOn’s Build-A-Bear Workshop Magna-Tiles sets,” says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. “This innovative product perfectly embodies our brand DNA of customization, creativity and building!”

The Build-A-Bear Workshop Magna-Tiles collection includes:

  • Pajama Party Cub Condo: Kids can create their very own cub condo, decorating with the included cling stickers and having sleepovers with their favorite bears;
  • The Workshop Cub Condo: These tiles let kids recreate the Build-A-Bear Workshop and use the included clings to reimagine the space any way they want; and  
  • The Bakeshop Cub Condo: Little ones can set up the Build-A-Bear Bakeshop, where they can imagine baking and cooking with all of their favorite friends. 

The three Build-A-Bear Workshop sets are available now on Sets are for children ages 3 and up and are compatible with all other Magna-Tiles pieces.

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