“We are thrilled to continue CreateOn’s momentum this year with a partnership with iconic children’s brand, Build-A-Bear Workshop,” says Steve Rosen, vice president, CreateOn. “The customization that Build-A-Bear Workshop offers is reflected in these Magna-Tiles sets - along with the ability to create different shapes with the tiles, kids can also decorate and redecorate their sets however their imaginations desire.”
Build-A-Bear Magna-Tiles sets include double-sided tiles and a new innovation from CreateOn: eco-friendly reusable adhesive stickers featuring accessories and costumes. The stickers allow kids to decorate and customize their Build-A-Bear Magna-Tiles in
“We are excited to expand the Build-A-Bear Workshop offerings beyond our plush and Just Play Toys products to include CreateOn’s Build-A-Bear Workshop Magna-Tiles sets,” says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. “This innovative product perfectly embodies our brand DNA of customization, creativity and building!”
The Build-A-Bear Workshop Magna-Tiles collection includes:
Pajama Party Cub Condo
: Kids can create their very own cub condo, decorating with the included cling stickers and having sleepovers with their favorite bears;
The Workshop Cub Condo
: These tiles let kids recreate the Build-A-Bear Workshop and use the included clings to reimagine the space any way they want; and
The Bakeshop Cub Condo
: Little ones can set up the Build-A-Bear Bakeshop, where they can imagine baking and cooking with all of their favorite friends.
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