Build-A-Bear Adds to Little Pony Line | License Global

Build-A-Bear Adds to Little Pony Line


Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.

Princess Twilight Sparkle and her assistant Spike the Dragon have joined Rainbow Dash and Pinkie Pie as make-your-own plush characters at Build-A-Bear Workshop locations across North America and online.

“We are delighted with the success of My Little Pony at Build-A-Bear Workshop,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “We expect Princess Twilight Sparkle along with her trusted assistant Spike the Dragon to be a huge hit with Build-A-Bear Workshop guests and My Little Pony fans everywhere.”

Fans can complete their Princess Twilight Sparkle with a variety of accessories a coronation cape, gold bow flats and the “My Little Pony Friendship is Magic” theme song.