Bud Light is part of Anheuser-Busch’s portfolio. The company consistently ranks in the top 100 of
License Global’s Top Global Licensors
“Since our inception, Bud Light Seltzer has always been about bringing new, bold and delicious hard seltzer flavors to market, but due to our Bud Light name, people still think there is beer in our great tasting seltzer; 54% of people to be exact,” says Steve Wolf, vice president, marketing, Bud Light Extensions. “That’s why our new campaign makes it crystal clear – Bud Light Seltzer is ‘100% Hard Seltzer, 0% Beer.’ When people try Bud Light Seltzer, they instantly fall in love with it and our hope is that our new campaign will encourage more 21+ consumers to give us a try, especially our new limited-edition Sangria Splash variety pack.”
Made with real fruit juice and inspired by one of the country’s most-popular cocktails, the collection includes Red Sangria Style (with berries), White Sangria Style (featuring peach flavor), Rose Sangria Style (floral notes with berry flavor) and Tropical Sangria Style (with citrus and mango flavors).
The game is available for pre-order at Budlight.com/BLSmisconceptionsgame.
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