New card game launches alongside new Bud Light Seltzer limited-edition Sangria Splash variety pack.

License Global

March 10, 2023

1 Min Read
Misconceptions Box
Misconceptions BoxBud Light Seltzer x Rabble Games

Bud Light Seltzer has partnered with Rabble Games for Misconceptions, a tabletop card game with teams ages 21 and up playing to see who can best guess what a fact and misconception is.  Misconceptions is the first card game from the drink brand, alongside a limited-edition variety pack.  

Bud Light is part of Anheuser-Busch’s portfolio. The company consistently ranks in the top 100 of License Global’s Top Global Licensors report. 

“Since our inception, Bud Light Seltzer has always been about bringing new, bold and delicious hard seltzer flavors to market, but due to our Bud Light name, people still think there is beer in our great tasting seltzer; 54% of people to be exact,” says Steve Wolf, vice president, marketing, Bud Light Extensions. “That’s why our new campaign makes it crystal clear – Bud Light Seltzer is ‘100% Hard Seltzer, 0% Beer.’ When people try Bud Light Seltzer, they instantly fall in love with it and our hope is that our new campaign will encourage more 21+ consumers to give us a try, especially our new limited-edition Sangria Splash variety pack.” 

“Games are not only something fun to do with friends but a great way to learn something new while doing so,” says George Li, co-founder, Rabble. “Bud Light Seltzer’s Misconceptions is the perfect card game to play with friends at gatherings all year-round while remaining confident in the fact that the Bud Light Seltzer you're drinking has absolutely no beer in it.” 

Made with real fruit juice and inspired by one of the country’s most-popular cocktails, the collection includes Red Sangria Style (with berries), White Sangria Style (featuring peach flavor), Rose Sangria Style (floral notes with berry flavor) and Tropical Sangria Style (with citrus and mango flavors).  

The game is available for pre-order at 

About the Author(s)

License Global

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