Mattel163, a publishing and development studio from Mattel and NetEase, has collaborated with Korean boyband, BTS, for UNO! Mobile.
The UNO! Mobile x BTS collaboration event adds a new twist to the classic game, featuring various in-game challenges that offer both competitive and cooperative modes for a chance to unlock rewards. These challenges include collecting tokens to use in a BTS-themed claw machine, working alongside other players to break global point tiers and opportunities to earn rewards instantly just for playing the game.
This limited-time event includes brand new BTS-themed in game collectibles such as avatars, icon borders, voice packs, game backgrounds and BTS card sleeves that are available now for iOS, Android and the Facebook app.
“We’re very excited to be working with BTS in the UNO! Mobile game,” says Amy Huang, chief executive officer, Mattel163. “Fans from around the world have loved the BTS themed UNO! playing cards. Now they will get to play in the digital game, where we have expanded the collectibles in a fun and interactive way.”
The partnership adds to an extensive slate of collaborations for BTS. Earlier this year, the band teamed with Starbucks on a campaign tie-in for their new album.