Florida-based toymaker The Bridge Direct has acquired the toy assets of Good Stuff Corporation, which includes plush and novelty producer Good Stuff Toys and licensed toy manufacturer Basic Fun International.

"[Good Stuff] is a company I have known since its inception and have been close to its ownership and key employees for years,” says Jay Foreman, chief executive officer, The Bridge Direct. “Basic Fun and Good Stuff bring excellent brands and management to our growing organization, and this acquisition begins our plan to scale up our business.  The companies will integrate with The Bridge over the coming months and enable us to gain expertise, diversify our distribution channels and provide the scale our retailers, licensors and manufacturers are looking for in a solid and growing partner."

The companies will begin co-marketing their lines at current and upcoming trade shows in Dallas, Hong Kong, New York and Orlando. 

“We feel very comfortable that we are leaving the company in good hands,” says Sid Banon and David Chaze, founding partners, Good Stuff. “We have been friends with Jay Foreman for years; he understands both the retail and mass entertainment sides of our business and will continue to build on the legacy we’ve established over the years."