April 6, 2018
Limited edition partnership with VFiles aims to empower Gen Z to be bold and confident.
The newly re-launched fashion doll franchise Bratz has teamed with the creative community VFiles to produce a limited edition apparel line and doll for the holiday season.
The collaboration, which will be available in stores and online Dec. 3, features an original doll, dubbed Vee Filez, and adult-size version of her wardrobe.
“The partnership between VFiles and Bratz was born out of a common goal to create a movement for freedom of expression, individuality and equality,” says Julie Anne Quay, founder, VFiles. “In a social media-driven world, we can promote positive change through new and unexpected avenues, which is why the collaboration with Bratz makes so much sense to tap our collective communities to help spread this message of empowerment.”
Vee Filez actually made her debut at the VFiles runway show during SS16 New York Fashion Week this fall, and already has own Instagram account, @veefilez.
Only 250 Vee Filez dolls will be produced, each of which will come with two different outfits. Select items from those outfits served as the inspiration for the corresponding fashion collection, which includes a jersey dress, iPhone case and pin set.
Both the doll and apparel collection will be available through exclusive retail channels including select VFiles retail partners, VFiles.com and the VFiles headquarters in New York City.
Read more about:Bratz
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