MGA’s doll line is refreshed for today’s modern girl.
After a brief hiatus in 2014 and a revamp in 2015, Bratz are back once again with new doll lines.
The spring collection includes three new doll assortments–Sweet Style, Remix and Music Festival Vibes.
The Sweet Style dolls will each come with a confectionery-themed outfit and shoes that will also feature candy accessories such as earrings, necklaces, bags, a sweet-themed pet and more.
Meanwhile, the Remix doll celebrates music with a stylish outfit and headset inspired by each of the Bratz’s spirit animals that can be mixed and matched. The dolls also come with unique accessories such as each doll’s miniature mp3 player or a hairbrush.
The final spring Bratz assortment, Music Festival Vibes, capitalizes on the trendy music festival scene. Each Bratz comes with a second set of outfits and festival-essential accessories such as purses, earrings, a hairbrush and a miniature cellphone. As a companion to the collection, Bratz is also releasing a music festival tent. The fully functional tent will pop open and is customizable. The tent also includes a log fire and smoothie shaker.
The Bratz spring collection will be distributed at major retailers including Target, Toys ‘R’ Us, Walmart, Amazon and more.