(MGA) announced a collaboration between Bratz and the London-based fashion brand, MOWALOLA, on a haute fashion doll collection. Mowalola and MGA have reimagined two distinct Bratz Collector dolls featuring characters Jade and Felicia who wear pieces designed exclusively for this collab.
“Mowalola is recognized for bold, creative looks that focus on diversity and embracing individuality without rules, a sentiment that is shared by
and MGA Entertainment at large,” says Isaac Larian, chief executive officer and founder, MGA Entertainment.
Bratz characters Jade and Felicia have received a head-to-toe makeover by Mowalola. In designing the dolls, the Mowalola team drew inspiration from their favorite Bratz collections from the past 21 years, including Tokyo A Go-Go, Pretty ‘N’ Punk, Treasures and Live in Concert.
The dolls come in premium display packaging and feature two detailed outfits each complete with embellishments, a pair of shoes, handbag, accessories and a
Jade and Felicia flaunt new fashions as well as several pieces that fans of Mowalola will recognize, including the staple Big Bundle. Jade wears a mesh yellow “Star Lava” dress with red pleather stars and platform sandals with knee-high socks. She also comes with a pleather “Illusion” mini dress and additional bold fashion pieces for mix and match looks. Felicia wears a red pleather “MTV” zip-up jacket and skirt with the Mowalola logo, a white star-shaped “5 Star” pleather top and “Poison Pleaser” platform boots. She also comes with an additional outfit and accessories, including the "Glam Gecko Bundle” bag.
In designing the collector dolls, Mowalola Ogunlesi, creative director and founder, Mowalola, aimed to break subcultures and boundaries by pushing for “firsts” in the doll space, resulting in dolls with distinct graphic lines, bold brows, mismatched eyes, horned hair and unique features.
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The collector dolls are available online at Walmart, Target, Amazon and at Mowalola.com.
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