Braille Skateboarding Debuts Toy Line

The toys are inspired by the DIY skateboards Aaron Kyro creates on his YouTube channel.

License Global

July 28, 2020

1 Min Read
brailleskateboarding.png

Braille Skateboarding has partnered with Bonker Toys for a new toy line.

Braille Skateboarding founder and professional skateboarder Aaron Kyro is known for making skateboarding accessible to people of all ages – guiding them on how to master moves from this hobby-turned-official-Olympic-sport.

Now, Kyro, along with his licensing agency Semaphore Licensing, are debuting a toy line with Bonkers Toys, which recently signed a deal to create a toy line for Trinity and Beyond. Kyro worked with Bonkers Toys to design a line of blind bag toys based on the most popular boards and skate ramps from the Braille Skateboarding channel, as well as mystery surprise sets. Products include the glass skateboard, which recently made a cameo on SportsCenter.

Braille Skateboarding’s YouTube channel, with more than 1.4 billion lifetime views and 4.97 million subscribers, earned fanfare with its “Skate Everything” series. The collection of videos showcases Kyro creating skateboards from random items, including household items such as computer keyboards, ironing boards, electric guitars and gummy bears.

Fans nationwide are now able to purchase mini versions of the boards at Target and Target.com, while Amazon.com will have them online in early August. 

“Aaron has a magical ability to connect with his fans at an authentic level, making skateboarding fun and approachable for all,” says Michael Bienstock, founder and chief executive officer, Semaphore Licensing Solutions. “He’s taught the current skateboarding generation all their tricks. Aaron is the trainer/coach we all wished we had growing up.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like