The line will premiere at the International Toy Fair in New York in February.

License Global

January 14, 2020

1 Min Read
popscience.png

Bonnier Corp. has partnered with U.K.-based toymaker Wow! Stuff to create a line of Popular Science-branded STEM toys.

“Kids want fun and engaging toys, while parents appreciate the educational value of STEM,” says Richard North, chief executive officer, Wow! Stuff. “Creating products that will appeal equally to both is an exciting and important strategy for us. We’re proud to partner with such a historic and well-known brand and bring it to life with an exciting and innovative line of products.”  

This STEM toy line includes items that leverage many different aspects of science, technology, engineering and math and will target boys and girls age 5 to 12. The products will offer perspectives on subjects such as gravity, color change, heat, light refraction and more. 

“Wow! Stuff is known for its creativity and innovation within the toy industry, and Popular Science is an authoritative and historic brand that is synonymous with making science accessible,” says Elise Contarsy, senior vice president, Bonnier Consumer Products. “This is a perfect partnership to create engaging and educational products that will spur children’s interest in STEM learning.” 

The line will premiere at the International Toy Fair in New York next month. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like