-branded STEM toys.
“Kids want fun and engaging toys, while parents appreciate the educational value of STEM,” says Richard North, chief executive officer, Wow! Stuff. “Creating products that will appeal equally to both is an exciting and important strategy for us. We’re proud to partner with such a historic and well-known brand and bring it to life with an exciting and innovative line of products.”
This STEM toy line includes items that leverage many different aspects of science, technology, engineering and math and will target boys and girls age 5 to 12. The products will offer perspectives on subjects such as gravity, color change, heat, light refraction and more.
“Wow! Stuff is known for its creativity and innovation within the toy industry, and
is an authoritative and historic brand that is synonymous with making science accessible,” says Elise Contarsy, senior vice president,
The line will premiere at the International Toy Fair in New York next month.
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