Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy

Chuck E. Cheese has partnered with Bonkers Toys to launch its first-ever licensed toy, the Chuck E. Cheese Mystery Egg, in retail at and on Amazon.com.

Led by the Global Media Licensing and Entertainment division of Chuck E. Cheese, this new toy is the latest addition to its growing line of licensed merchandise. 

The Chuck E. Cheese Mystery Egg features a variety of collectibles and surprise items, including redeemable E-tickets for use at Chuck E. Cheese locations, bridging the gap between in-store entertainment and at-home play. This product launch is the latest in Chuck E. Cheese's growing licensing program, which includes nearly 30 partners across various categories. 

"Chuck E. Cheese has brought fun, laughter and games to families nationwide for decades. This American icon is the ultimate place to go for a fun day with the family," says Brian Bonnett, chief executive officer, Bonkers Toys. "Now, for the first time, we're bringing the excitement of Chuck E. Cheese home with the Chuck E. Cheese Mystery Egg toy. All the fun of a Chuck E. Cheese outing is reimagined into the ultimate unboxing experience. We're thrilled to partner with this iconic brand and bring it to life at retail."

"It's a new and exciting chapter for the Chuck E. Cheese brand, and we are thrilled to be expanding the presence of our beloved characters through retail, in games, toys, food, apparel, collectibles and so much more," says Melissa McLeanas, vice president global licensing, media and branded entertainment development, CEC Entertainment. "Bonkers Toys is an incredible partner, and we can't wait for families and fans to play and collect all of these first-ever toys as we continue to introduce Chuck E. Cheese to new audiences in fresh and exciting ways."