Blvck Paris Gives UNO a Makeover

Global lifestyle brand, Blvck Paris, has partnered with global card game, UNO. The 112 cards are now adorned with the brand’s sleek and minimalist aesthetics. Each card is crafted with UNO’s classic vibrant hues set against black. The cards are punctuated by the monochromatic UNO logo on the back and encased within Blvck Paris’s monogram pattern.  

Alongside the revamped card deck, the capsule collection encompasses a visionary physical range, including a hoodie, tee and notebook. The brand’s popular essential hoodie has been redesigned to feature a glow-in-the-dark effect powered by sunlight. While the logo on the back initially appears white, it utilizes a fabric that transforms each letter into one of the four classic UNO colors: blue, green, red and yellow, in the darkness after the hoodie has been exposed to sunlight for a period. Aligned with the brand’s ethos, the additional burst of color is only visible in the dark. 

“Our partnership with the beloved card game, UNO, invites our customers to further immerse themselves in the Blvck lifestyle and aesthetics while playing their favorite card game with their friends and family,” says Julian O’hayon, founder, chief executive officer, Blvck Paris. “In this collaboration, we tried to bring something unique with the clothing and bring a very subtle touch of color to our most popular designs that you can only see in the dark.”  

Customers can view and shop the entire collection at Blvck.com/collections/uno.