‘Bluey’ Gets New Moose Toys Line

Multiple new toys will be released under the “Bluey” license.
License Global

August 18, 2021

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“Bluey,” the animated children’s TV series on Disney Channel and Disney Junior, is releasing a range of toys from Moose Toys. 

Including in the new range is ‘Bluey’s’ Caravan Adventures, a playset inspired by the series’ “Camping” episode. The playset includes an exclusive character Jean Luc figure, a firepit and accessories.

“’Bluey’ is the program that kids ­– and adults – just can’t get enough of Moose Toys has done a fantastic job of bringing the characters and relatable themes to everyday life so fans can immerse themselves in creative quests away from the screen for non-stop fun ‘Bluey’-style,” says Suzy Raia, vice president consumer products and business development, BBC Studios.

Along with Bluey’s Caravan are other new offerings including:

  • Talking Bluey and Bingo Plush;

    • Bluey Figures; and

      • Bluey Hopscotch Race Card Game.

        “‘Bluey’ has entered the cultural zeitgeist, an actual ‘pup culture,’” says Paul Solomon, co-owner, Moose Toys. “In addition to topping many prestigious must-watch TV and best show lists, last year ‘Bluey was The NPD Group’s No. 1 new license year-over-year

        in the preschool figures, playsets and accessories category and the No. 2 new growth property in the total toy industry. It’s clear ‘Bluey’ is a favorite among kids and adults, so we’re continuing to expand our toy line meet demand and allow kids to replicate their favorite episodes or create their own everyday adventures.”

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