Multiple new toys will be released under the “Bluey” license.

License Global

August 18, 2021

1 Min Read

“Bluey,” the animated children’s TV series on Disney Channel and Disney Junior, is releasing a range of toys from Moose Toys. 

Including in the new range is ‘Bluey’s’ Caravan Adventures, a playset inspired by the series’ “Camping” episode. The playset includes an exclusive character Jean Luc figure, a firepit and accessories.

“’Bluey’ is the program that kids ­– and adults – just can’t get enough of Moose Toys has done a fantastic job of bringing the characters and relatable themes to everyday life so fans can immerse themselves in creative quests away from the screen for non-stop fun ‘Bluey’-style,” says Suzy Raia, vice president consumer products and business development, BBC Studios.

Along with Bluey’s Caravan are other new offerings including:

  • Talking Bluey and Bingo Plush;

  • Bluey Figures; and

  • Bluey Hopscotch Race Card Game.

“‘Bluey’ has entered the cultural zeitgeist, an actual ‘pup culture,’” says Paul Solomon, co-owner, Moose Toys. “In addition to topping many prestigious must-watch TV and best show lists, last year ‘Bluey was The NPD Group’s No. 1 new license year-over-year in the preschool figures, playsets and accessories category and the No. 2 new growth property in the total toy industry. It’s clear ‘Bluey’ is a favorite among kids and adults, so we’re continuing to expand our toy line meet demand and allow kids to replicate their favorite episodes or create their own everyday adventures.”

Read more about:

Moose Toys

About the Author(s)

License Global

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