Nickelodeon and Kidz Toyz HK have partnered to make music with keyboards, drum sets, ukuleles and the famous guitar that Josh plays in every episode of “Blue’s Clues & You!”

Kidz Toyz HK will be launching this full line of interactive, wood and electronic musical instruments highlighting the popular preschool property in the second half of 2021. Universal Branding and Media (UBM) brokered this partnership on behalf of Kidz Toyz HK.

ViacomCBS, which owns Nickelodeon, is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

“We are so proud to partner with ViacomCBS, Nickelodeon and ‘Blue’s Clues & You!’ to bring to market a musical product line that is in tune with the show,” says Ken Lewis, chief executive officer, Kidz Toyz HK.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.