Nickelodeon and Kidz Toys HK are making music together.

License Global

October 8, 2020

1 Min Read

Nickelodeon and Kidz Toyz HK have partnered to make music with keyboards, drum sets, ukuleles and the famous guitar that Josh plays in every episode of “Blue’s Clues & You!”

Kidz Toyz HK will be launching this full line of interactive, wood and electronic musical instruments highlighting the popular preschool property in the second half of 2021. Universal Branding and Media (UBM) brokered this partnership on behalf of Kidz Toyz HK.

ViacomCBS, which owns Nickelodeon, is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via

“We are so proud to partner with ViacomCBS, Nickelodeon and ‘Blue’s Clues & You!’ to bring to market a musical product line that is in tune with the show,” says Ken Lewis, chief executive officer, Kidz Toyz HK.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

Read more about:

Blue's Clues

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like