Kids' healthy living brand Bloomers! Edutainment has signed with boutique licensing agency Licensing Management International.

Bloomers! secured its first licensee, Joint Merchant, in the gardening toys category last fall.

“Healthier lifestyles for children is enormously important to today’s parents,” says Cynthia Wylie, chief executive officer and founder, Bloomers! Edutainment. “Our mission is to make it exciting, fun and easy for any child to be healthier, and we are very excited to work with the team at LMI to help us bring our message to young children and parents across the country.”