BLE: Moose to Distribute 'Bush Baby World' in North America

The “Bush Baby World” brand will be re-branded as Fur Babies World for the North American market.

NORTH AMERICA–Golden Bear has partnered with Moose Toys to distribute its “Bush Baby World” toy line in the U.S. and Canada.

The “Bush Baby World” brand will be re-branded as Fur Babies World in North America and the upcoming toy range will be identical to the U.K. products. The brand’s animation will also be repurposed for the North American market.

The North American toy line is slated to hit retail in spring 2018.

“We have been blown away by the interested in ‘Bush Baby World’ internationally and are delighted to have a partner such as Moose in the U.S. and Canada,” says Barry Hughes, commercial director, Golden Bear. “We have been very impressed by their team and look forward to Fur Babies World hitting the North American shelves in early 2018.

The “Bush Baby World” brand will also be on-site at Brand Licensing Europe at the Brands with Influence stand (Q20). BWI recently secured a raft of deals for the brand in the U.K., and it is expected that the licensing program will follow the toys into North American in 2018.

“This line is flying off the shelves in the U.K.,” says Paul Solomon, co-chief executive officer, Moose Toys. “Kids in the U.S. will be drawn to these cute, quirky characters and we can’t wait to share them with our fans in 2018. With brands like Shopkins and Little Live Pets, the team at Moose have shown that we know how to drive a hit toy line and we are sure that the introduction of Fur Babies World will be no different.”