Big Potato Games Releases United States Postal Service Licensed Board Game

USPS: The Great American Mail Race is now available exclusively at Target.

License Global, Content Editor

August 4, 2022

1 Min Read
Great American Mail Race.
Great American Mail Race.Big Potato Games/USPS

Big Potato Games, an indie British game maker, has collaborated with the United States Postal Service, one of License Global’s Top Global Licensors, to introduce USPS: The Great American Mail Race. In this lightly strategic and family-friendly board game, players work for the USPS and must prove they're the best mail carrier in town. The game includes officially licensed USPS logos and artwork, a replica mail collection box stamper and 13 official methods of transportation, from the Pony Express and 4x4, to a hot-air balloon – and even a rocket. 

"The United States Postal Service is the most beloved federal agency and people have such a special connection with their local neighborhood mail carrier," says Dean Tempest, chief executive officer and co-founder, Big Potato Games. "We're excited to launch USPS: The Great American Mail Race, which celebrates U.S. postal workers and more than 245 years of USPS history, while delivering a first-class game night to families and friends." 

In this game, players are USPS postal workers on a mission to deliver as much mail as possible to some of the best-named towns in America like Jackpot, Booger Hole and Whynot. Each player must plan their mail route using 13 official USPS methods of transportation but always be on the lookout for rival carriers who might "assist" them and take their mail. 

Related:USPS to Release Shel Silverstein Stamp

Points are scored for delivering mail across four U.S. regions. Bonus points are earned for collecting postcards, same-day deliveries, hometown pickups or delivering fragile parcels without air transport. Players stamp their delivery slips, with the included USPS mail collection box stamper, to track points. The player who scores the most points is crowned Mail Carrier of the Century. 

Every purchase of officially licensed USPS product directly supports the United States Postal Service. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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