'Beyblade' is Bursting into Subway

Sunrights is taking a bite out of Subway Restaurants with a new global promotional campaign featuring its “Beyblade Burst” brand.

Subway’s “Beyblade Burst” promotion will see a “Beyblade Burst”-inspired launcher and two spinning tops included in Fresh Fit for Kids meals.

The campaign is set to kick off in the U.S. today with global rollouts planned throughout the year.

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