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March 16, 2021
To celebrate six decades of the Ken doll, Mattel has teamed up with fashion brand Berluti to create three one-of-a-kind versions of the doll.
According to Robb Report, "each of them is dressed in miniature versions of the Parisian menswear brand's recent clothing collaboration with artist Brian Rochefort. On humans and the dolls, the clothes span tailoring, sportswear, sneakers and accessories—there's even a tiny version of the brand's signature leather Nino pouch."
The trio is joined by a Berluti buggy version, initially created in partnership with Mattel brand Hot Wheels.
"During such a restrictive time, it felt joyful and liberating going into fantasy mode to create all these products and this storytelling," says Kris Van Assche, artistic director, Berluti said in a statement. "Ultimately, it all goes back to the idea of dreaming."
Also, two human-sized products are available: A t-shirt and a scaled-up version of the Nino pouch, both with the Berluti and Ken logo. Both pieces are available on Berluti.com and in Berluti stores in the U.S., China, Japan, and France.
The three dolls will be auctioned in May to benefit the Make-a-Wish foundation.
Read more about:Mattel
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