Master toy licensee Jazwares’ new toy line is now available at the U.S. retailer.

NORTH AMERICA–Entertainment One has launched an exclusive line of toys at Target based on its preschool “Ben & Holly’s Little Kingdom.”

The debut assortment from master toy licensee Jazwares includes a variety of play sets and figures including: a Little Castle play set with Holly, Daisy and Poppy; a Royal Car vehicle with Holly and Nanny Plum; a Magic Movers figure pack; a Royal Family figure pack; a Fairy Tea Party play set; and World of Ben & Holly single packs with figures and accessories.

Additionally, Scholastic will launch the first “Ben & Holly” book, The Magical Tale of Ben and Holly, at Target this October.