BBC Studios Secures Global Partnership with Hasbro for ‘Bluey’ Products

Products inspired by the preschool series to launch in the U.S. and internationally starting this month.
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License Global

April 12, 2022

BBC Studios

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by “Bluey.” 


The new range will feature Bluey editions of the board games Monopoly Junior and Trouble as well as Play-Doh and will start rolling out in the U.S. and Canada in April, followed by other territories later in 2022 and 2023.  


“‘Bluey’ is a global sensation and we’re delighted to partner with a world-class company like Hasbro to give kids and families exciting new opportunities to extend the fun and imagination-fueled play of the series beyond the screen,” says Suzy Raia, senior vice president, consumer products and business develop, BBC Studios Americas. “Hasbro’s brands are unmatched, and we look forward to a long and successful partnership that will let fans experience the joy and adventures of ‘Bluey’ in creative new ways.” 


“Bluey” Monopoly Junior and “Bluey” Trouble will launch exclusively on Amazon in the U.S. and Canada this month, followed by Australia and

New Zealand in July. The two board games start rolling out in the U.K. and France in 2023. The “Bluey” Play-Doh introduction, “Bluey” Make n Mash Costumes Set, will be released as a Walmart exclusive in the U.S. on August 1 and debut in the U..K, Australia, and New Zealand the same day – followed by France in spring 2023. Additional Bluey co-branded products, territories and retailers to be announced soon.  


“We’re thrilled to partner with BBC Studios to bring ‘Bluey’-inspired games and Play-Doh products to kids and families,” says Kim Boyd, head of global brands and consumer innovation, Hasbro. “We feel that the Bluey team shares our mission of making the world a better place for all children, fans and families by helping them create memories that last a lifetime and inspire fans to dream big and imagine new possibilities. ‘Bluey’ has captured the attention of kids around the world and we’re proud to help the brand grow through consumer products.”  

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