BBC Studios, Moose Toys Play with ‘Bluey’

The two have teamed to create “Bluey” toys.
License Global

June 11, 2020


BBC Studios has revealed the range of toys inspired by Australia’s “Bluey,” a popular series on Disney Junior and Disney+. The new collection from Australian-based toy company 

Moose Toys

includes a range of plush, figures, playsets and games.

“‘Bluey’ has been winning over audiences everywhere, and we’re so excited that kids and families in the U.S. will soon have the chance to ‘play along’ with Bluey, Bingo, Bandit and Chilli beyond the screen,” says Suzy Raia, vice president, consumer products and business development, BBC Studios. “The new range from Moose Toys perfectly captures the imaginative play and family-centered essence of the show, elements that have helped make it a standout with kids and parents alike.”

After success in Australia, “Bluey” arrived stateside and reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. Q1 2020 marked “Bluey” as a Top 6 Disney Junior series among kids and girls ages 2-5, and a Top 5 series with boys ages 2-5. Across Disney

Junior and Disney Channel in Q1 2020, “Bluey”



reached 15.6 million viewers over the age of 2, reaching 21 percent of all kids ages 2-5.

“‘Bluey’ was a runaway hit in Australia, and as fellow Aussies, Moose Toys is in a unique position to bring the magic of the show directly to U.S. fans with this special collection,” says Paul Solomon, co-owner, Moose Toys. “Through the television series, the loveable pup has already captured the hearts of more than 15 million fans in the U.S., and our toys will help to kids bring ‘Bluey’s’ adventures into their own homes.”

The toys are set to launch in the U.S. this month.

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