BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies

BBC Studios has announced that it has signed a global licensing deal with plush toy manufacturer Ty to produce a line of Beanie Babies for “Bluey.”

The landmark deal is BBC Studios’ biggest with Ty to date and will see sisters Bluey and Bingo, plus their parents, Bandit Chilli, transformed into collectable Beanie Baby plush toys. The new line will launch at retail stores across the U.S., Canada and LATAM, the U.K. and Iberia in December and in Australia and New Zealand in January.

“We are thrilled that ‘Bluey’ will now feature the iconic Ty red tags,” says Julie Kekwick, head, licensing, BBC Studios U.K. and EMEA. “This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters.” 

“Bluey brings joy to millions of fans around the world, exploring themes of family and growing up while celebrating imaginative play and having a lot of high-energy fun,” says Ty Warner, founder, Ty. “At Ty, we share the same purpose – encouraging kids and, indeed, all our fans to imagine and to dream.”