March 16, 2023
shared that new licensed products for the animated series, “
” were hitting the market. More items are becoming available as
, distributor and licensor for the IP has just announced renewals and new licensing deals across multiple consumer product categories in North America.
Apparel and accessories partner, Centric Brands, apparel partners, The Bentex Group and Handcraft, drinkware partner, Zak! Designs, and holiday décor partner, Kurt Adler, have renewed their “Bluey” licensed programs with BBC Studios Kids & Family and will continue to roll out new lines. Following the renewal last year, costumes partner, Disguise, will now add an adult costumes line for this fall.
ASO, Children’s Apparel Network, DecoPac, Dynacraft, Gemmy, Issac Morris, NTD Apparel, Stoneridge and Thermos join the growing merchandise program in North America. The ten category-leading companies have begun to roll out new products inspired by “Bluey” and more
“‘Bluey’ is a bona fide star with kids and families around the world and demand is high for series-inspired products,” says Suzy Raia, senior vice president, consumer products and business development, BBC Studios Americas. “We’re so pleased to team up with such amazing partners, all leaders in their respective categories, who are as committed as we are to providing fans with even more play- and joy-filled adventures that extend the ‘Bluey’ experience far and wide.”
Among the companies introducing “Bluey” products in the U.S. and Canada are:
ASO – Decorated bandages and first aid kits (U.S.)
Children’s Apparel Network – Kids’ sportswear and T-shirts (U.S.)
DecoPac – Edible and non-edible food decorations and food decorating kits (U.S. and Canada)
Dynacraft – Bicycles and tricycles (U.S.)
Gemmy – Seasonal décor and pumpkin activities (U.S. and Canada)
Isaac Morris – Children’s sets, tops, T-shirts and outerwear (U.S.)
NTD Apparel – Kids’ packaged underwear (Canada)
Stoneridge – Bicycles, scooters and skates (Canada)
Thermos - FUNtainer hydration bottles and food jars (U.S. and Canada)
“Bluey’s Big Play The Stage Show” is touring the U.S. for the first time and “Bluey’s” second album, “Bluey: Dance Mode,” featuring 17 new tunes from across all three series, was announced and will be available worldwide on April 21.
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