Barbie’s Painting Primark Pink

Mattel has partnered with Character World and Sommerbond for a new line of Barbie bedding and apparel, which will be available exclusively at Primark.

First, Character World has signed on to create a bedding range inspired by the iconic Barbie logo that features a soft pink and muted gray palette. The bedding line includes a reversible print duvet set and a fleece blanket and will be available in June.

Meanwhile, Sommerbond has created a set of adult nightwear featuring the Barbie logo.

“We are thrilled to be expanding the Barbie brand in Primark, strengthening our fashion heritage in partnership with the trusted high street fashion chain with this beautiful capsule collection that is perfect for fans of the brand,” says Gemma Daniels, associate manager, consumer products, Mattel U.K.