Tim Hortons and Barbie have launched Tim Hortons Hockey Barbie dolls at participating restaurants across Canada, with 100 percent of Tim Hortons’ net proceeds donated to Hockey Canada Foundation to support girls’ hockey. The partnership – which also includes offering guests Tim Hortons Hockey Barbie donuts that feature a fondant top with an edible Hockey Barbie image, as well as Tim Hortons Hockey Barbie-branded Tim Cards – is aimed at showing girls that they can be anything, including a hockey player.
Tim Hortons and Barbie launched Tim Hortons Hockey Barbie as part of a mutual commitment to support girls in pursuing their dreams. The dolls are a part of Barbie’s You Can Be Anything program, which inspires girls to reach their limitless potential through imaginative play and engaging with meaningful role models.
Tim Hortons was excited to launch this partnership based on the recognition that girls are underrepresented in youth hockey. Through the Tim Hortons Timbits Minor Sports Program, hundreds of thousands of kids aged four to nine are provided with opportunities to play house league sports.
“As a leader in hockey in Canada, it’s important that Tims Hortons shows support for young girls who want to play the sport,” says Hope Bagozzi, chief marketing officer, Tim Hortons. “We want to ensure that girls feel like they belong in hockey just as much as boys do. We’re really excited about the impact of this partnership with Barbie and to show our strong support for girls’ hockey.”
The partnership between Tim Hortons and Barbie also includes support from two Canadian women who have broken barriers in the sport of hockey: Marie-Philip Poulin and Sarah Nurse.
Poulin’s game-winning goals to secure gold medals for Canada in Vancouver in 2010 and Sochi in 2014, along with her career of accomplishments, led her to be named the world’s best female hockey player earlier this year in a poll of NHL hockey players. Nurse also won a silver medal with Poulin and Team Canada in PyeongChang in 2018. She is also a key contributor and ambassador of the Professional Women's Hockey Player Association (PWHPA).
“Barbie was founded in 1959 by Ruth Handler and the philosophy behind Barbie was that through the doll, a little girl could be anything she wanted to be,” says Tara George, country head, Mattel Canada. “Today, with the launch of the two Tim Hortons Barbie dolls, girls can imagine themselves as a hockey player. Barbie has inspired girls to be anything by showcasing aspirational roles in fields where women are underrepresented. As a parent who spends a lot of time at the rink, I am incredibly proud of the partnership with Tim Hortons and the opportunity to encourage more girls to get involved in hockey, one of the country’s most beloved sports.”
There are two Tim Hortons Hockey Barbie dolls to choose from, which come with a Tim Hortons hockey jersey, helmet, hockey stick, a doll stand and Certificate of Authenticity.