Mattel is encouraging girls’ interests in STEM with a new doll, giveaways, books and coding content featuring Barbie.

License Global

June 28, 2018

2 Min Read

Mattel is encouraging girls’ interests in STEM with a new doll, giveaways, books and coding content featuring Barbie.

First, the toy brand has unveiled Robotic Engineer Barbie, a doll to encourage interest in science, technology, engineering and math, fields where young women are generally underrepresented.

Through a multi-year partnership with Tynker, Mattel is also launching six free Barbie-inspired coding courses, which are available at

The course load explores, logic, problem–solving and coding fundamentals with Barbie branding.

“For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” says Lisa McKnight, general manager and senior vice president, Barbie. “By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.”

Additional Barbie/STEM-related endeavors include:

  • A partnership with Black Girls Code, that will see Barbie providing a grant of support to Black Girls Code and handing out dolls at robotics workshops to reach young girls interested in developing skills in the field; and

  • Code Camp for Barbie and Friends, an introductory coding e-book in association with science professor and coder Casey Fiesler, that will be available on

“Our mission is to empower youth to become the makers of tomorrow through coding, and the Barbie brand is an ideal partner to help us introduce programming to a large number of kids in a fun, engaging way,” says Krishna Vedati, co-founder and chief executive officer, Tynker. “It’s critical that all young learners have an opportunity to explore the possibilities available in STEM fields, and Tynker’s Barbie programming experience is a valuable tool to introduce kids of all ages to these concepts while building their coding skills.”

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License Global

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