April 6, 2018
Kids color in the Painting Lulu coloring book with regular crayons, then scan the page using the "Painting Lulu" app to take their designs digital.
The new Barbie and Hot Wheels offerings will include a 32-page coloring book, digital stylus and accompanying coloring app.
Painting Lulu's licensing agent, Perpetual Licensing, facilitated the deal.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.