Barbie, Hot Wheels Join Digital Coloring App

Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.

Kids color in the Painting Lulu coloring book with regular crayons, then scan the page using the "Painting Lulu" app to take their designs digital.

The new Barbie and Hot Wheels offerings will include a 32-page coloring book, digital stylus and accompanying coloring app.

Painting Lulu's licensing agent, Perpetual Licensing, facilitated the deal.

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