Barbie Brand Launches U.K. Educational Schools Resource Around Kindness, Empathy and Friendship

Resources are based on the neuroscientific research ‘Barbie benefits of doll play’ to help children develop important social skills.

License Global

February 22, 2023

2 Min Read
Barbie lesson plan.
Barbie lesson plan.Mattel

The ‘Barbie School of Friendship’ resource has been created in collaboration with educators, as a school’s program that will engage primary schools and KS2 pupils in learning and developing empathy and social skills. 

Running throughout 2023 in 700 schools across the U.K. with the potential to reach 150,000+ pupils, the engaging resource encompasses PSHE and citizenship topics to aid development of important social skills, both in school and at home. Children will take part in a series of lessons designed to encourage the children to consider nuance and the importance of empathy in different realistic situations such as when a school friend feels left out. The resource will help children to learn how to find solutions, compromises and positive outcomes. Doll play will be used at the heart of the resources to actively encourage children to engage with and explore empathy with regards to the DfE requirements .  

The program has been built on neuroscientific research commissioned by Mattel and undertaken by Cardiff University which found that doll play activates brain regions that are associated with social information processing such as empathy. When children create imaginary worlds and role play with dolls like Barbie, it prompts them to talk about thoughts about others' emotions and feelings. This can have positive long-lasting effects on children, building social and emotional processing social skills. 

Related:Mattel Announces Barney Franchise Relaunch

“Since publishing the Barbie Benefits of Doll Play research in 2020, we have been talking directly with parents about the positive benefits that doll play can have on children’s development of empathy and key social skills,” says Kelly Philp, marketing director, Mattel U.K. “Now, for the first time we are speaking to children and teachers about the benefits of dolls play in an educational environment. We hope this will be a valuable asset for teachers to help children understand empathy in a relatable way.”  

The Barbie School of Friendship will be available from February half term, with each registered school receiving 12 Barbie and Ken dolls, four ready-made lessons with presentations for each lesson, teacher guide, additional guidance for SEND children, emotion flashcards, pupil certificates and stickers, emotions wheel poster, competition leaflet, information to give to parents and additional cut out dolls for lessons. 

Read more about:

BarbieMattel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like