Each doll and playset will come with job-related accessories that have been verified by an advisory council of National Geographic Explorers and National Geographic magazine editor-in-chief Susan Goldberg.
"Barbie allows girls to try on new roles through storytelling by showing them they can be anything and, through our partnership with National Geographic, girls can now imagine themselves as an astrophysicist, polar marine biologist and more," says Lisa McKnight, senior vice president and general manager, Barbie. "Barbie and National Geographic represent a powerhouse combination and our joint creative efforts allow kids to explore the
To celebrate the launch, Mattel will hold special promotions at select retailers while relevant programming and content will roll out throughout the year the Barbie YouTube channel.
The Barbie and National Geographic product line will debut at retailers across the U.S. this fall.
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