Collectible toy company The Loyal Subjects has entered into a strategic distribution partnership with Bandai America to expedite its expansion across retail.

License Global

January 18, 2019

1 Min Read

"TLS and Bandai truly believe we can build a $100 million brand together," says Jonathan Cathey, founder and chief executive officer, The Loyal Subjects.

"All the key ingredients are there–quality, fun, accessibility, storytelling, creativity and artful execution. We see an increasing desire to join the TLS mission by collectors from all corners of the globe, and an explosive interest in the application of pop culture to the TLS army-building experience. It's a perfect recipe, and we look forward to building significantly at retail to showcase our unique, beloved and killer quality format–Action Vinyls. With the Bandai and TLS partnership, the sky's the limit."

TLS’ Action Vinyls combine stylized features, deco from across the art toy world and structural elements of traditional action figures.

Each figure stands 3.25” with up to 15 points of articulation and comes with a collector’s card and interchangeable accessories. Each line contains a rare figure and an “Easter egg.”

TLS has a full range of licensing agreements across the anime, TV, movie, superhero, classic and nostalgia, horror, fantasy, cartoons, video game, mobile game and action-adventure categories. TLS figures are currently sold at a variety of leading retailers, such as Target and Hot Topic.

Read more about:

BandaiThe Loyal Subjects

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like