Squishmallows have added the beloved “Mandalorian” character The Child – known by the internet as Baby Yoda – to its lineup.
According to an exclusive report from Toy Book, Jazwares subsidiary Kellytoy has entered into a new licensing deal with The Walt Disney Company and Lucasfilm to bring The Child into its collection of plush characters. The Baby Yoda Squishmallow will be available exclusively at Walgreens stores in the U.S. The 10-inch plush is available for preorder now, with an in-store drop beginning Sept. 24.
“One of our biggest challenges is transforming 3D characters into 2D artwork for our design process,” Jeanne Yoon, senior vice president, product development and sales, Kellytoy told Walgreens. “Squishmallows have a smooth and soft surface, so we cannot add certain characteristics like wrinkles and glossy eyes. It took a number of steps to get the Child’s features – such as big eyes and embroidered wrinkles – just right. We wanted to balance the Child’s appearance from ‘The Mandalorian’ series while keeping the look and feel of our cute and cuddly Squishmallows.”
The latest Squishmallow joins other licensed products from “The Mandalorian” including a Build-A-Bear inspired by the character of The Child.