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Aurora's Pammee Gets Her Own Brand

Aurora's Pammee Gets Her Own Brand
Aurora World is spinning off the Pammee character from its YooHoo & Friends plush brand.

Aurora World is spinning off the Pammee character from its YooHoo & Friends plush brand.

The new standalone girls' brand, Pammee Boutique, is now available for licensing and will be supported by a dedicated plush line from Aurora. The company is initially looking for partners in the apparel and accessories categories.

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