Aurora World Expands ‘Yoohoo’ Plush Line

The “Yoohoo” plush line will launch ahead of a new licensing and merchandising program.
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License Global

February 26, 2020


Aurora World has announced the arrival of its additions to the new YooHoo plush line, first launched in 2019.

The line is inspired by the successful new animated show

“YooHoo to the Rescue,”

which has been broadcasting on multiple platforms for nearly a year.

The expanded 37 SKU line launches mid-2020 with new plush debuting in four different sizes and combines the established line of characters from the 3D animation “YooHoo to the Rescue” season one with new characters introduced in season two and three.

The new YooHoo plush toy line first arrived with the 3D animation “YooHoo to the Rescue” season one in 2019 and has already launched across multiple countries. The additions to the plush line, also based on new characters introduced in season two and three, will be supported by a promotional campaign.

“The strong environmental themes of ‘YooHoo to the Rescue,’ encompassing many animals and habitats, have inspired some truly wonderful characters who have clearly won the hearts of young viewers,”

says Jay Noh, director, content business, Aurora World. “These new characters are a welcome addition to the successful new YooHoo plush line and will, I am sure, be enormously popular with kids everywhere.”

As well as a renewed plush toy line based on the new series, a licensing and merchandising program is under way across many other categories. There are several products ready for launch in territories worldwide from a number of licensees, including:

  • Panini (stickers, mini figurines, trading cards);

    •  Nuvita (baby products);

      • Kennedy Publishing (magazines);

        • Media Zawada Services (magazines);

          • Dev Games (digital apps): and

            • Tap Tap Tales (digital apps).

              Season three of “Yoohoo to the Rescue” launches on Netflix this spring.

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