Sponsored By

Aurora World Expands ‘Yoohoo’ Plush Line

The “Yoohoo” plush line will launch ahead of a new licensing and merchandising program.

License Global

February 26, 2020

2 Min Read

Aurora World has announced the arrival of its additions to the new YooHoo plush line, first launched in 2019.

The line is inspired by the successful new animated show “YooHoo to the Rescue,” which has been broadcasting on multiple platforms for nearly a year.

The expanded 37 SKU line launches mid-2020 with new plush debuting in four different sizes and combines the established line of characters from the 3D animation “YooHoo to the Rescue” season one with new characters introduced in season two and three.

The new YooHoo plush toy line first arrived with the 3D animation “YooHoo to the Rescue” season one in 2019 and has already launched across multiple countries. The additions to the plush line, also based on new characters introduced in season two and three, will be supported by a promotional campaign.

“The strong environmental themes of ‘YooHoo to the Rescue,’ encompassing many animals and habitats, have inspired some truly wonderful characters who have clearly won the hearts of young viewers,” says Jay Noh, director, content business, Aurora World. “These new characters are a welcome addition to the successful new YooHoo plush line and will, I am sure, be enormously popular with kids everywhere.”

As well as a renewed plush toy line based on the new series, a licensing and merchandising program is under way across many other categories. There are several products ready for launch in territories worldwide from a number of licensees, including:

  • Panini (stickers, mini figurines, trading cards);

  •  Nuvita (baby products);

  • Kennedy Publishing (magazines);

  • Media Zawada Services (magazines);

  • Dev Games (digital apps): and

  • Tap Tap Tales (digital apps).

Season three of “Yoohoo to the Rescue” launches on Netflix this spring.

Read more about:

Yoohoo & Friends

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like