Asmodee Entertainment has named Alexander Thieme as its new licensing manager.

A 20-year sales, licensing and marketing veteran of the games industry, Thieme joins Asmodee Entertainment from Games Workshop and will focus primarily on European licensing opportunities across Asmodee’s many game brands such as “Catan,” “Ticket to Ride,” “Pandemic,” “Arkham Horror,” “Keyforge” and “Legend of the Five Rings.”

Based at Asmodee Entertainment’s head office in the U.K., Thieme will push ahead with many opportunities in the licensed publishing, collectibles and other consumer products categories, working closely with Asmodee Entertainment’s LA- based senior vice president of business development Darren Kyman.

“Asmodee’s mission is to bring the world great games and amazing stories,” says Andy Jones, head, Asmodee Entertainment. “At Asmodee Entertainment, we are building on the stories of the renowned Asmodee game titles that fans know and love as we take them into many new and exciting spaces – from novels, graphic novels and partworks through to apparel, escape rooms, TV and film! There really is so much to go at, and we are delighted to welcome Alex into the team as he brings us the ability to better focus on the great partnerships we will be building across Europe.”