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Asmodee Entertainment Appoints Licensing Manager

Alexander Thieme has joined the business.

License Global

February 4, 2020

1 Min Read

Asmodee Entertainment has named Alexander Thieme as its new licensing manager.

A 20-year sales, licensing and marketing veteran of the games industry, Thieme joins Asmodee Entertainment from Games Workshop and will focus primarily on European licensing opportunities across Asmodee’s many game brands such as “Catan,” “Ticket to Ride,” “Pandemic,” “Arkham Horror,” “Keyforge” and “Legend of the Five Rings.”

Based at Asmodee Entertainment’s head office in the U.K., Thieme will push ahead with many opportunities in the licensed publishing, collectibles and other consumer products categories, working closely with Asmodee Entertainment’s LA- based senior vice president of business development Darren Kyman.

“Asmodee’s mission is to bring the world great games and amazing stories,” says Andy Jones, head, Asmodee Entertainment. “At Asmodee Entertainment, we are building on the stories of the renowned Asmodee game titles that fans know and love as we take them into many new and exciting spaces – from novels, graphic novels and partworks through to apparel, escape rooms, TV and film! There really is so much to go at, and we are delighted to welcome Alex into the team as he brings us the ability to better focus on the great partnerships we will be building across Europe.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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