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Anjar Co. & Becker Associates to Rep Wham-O Brands

Multiple Wham-O brands will be licensed under the deal.

License Global

March 22, 2021

1 Min Read
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Wham-O has appointed Anjar & Becker Associates as the exclusive global licensing agency for Wham-O and its brands.

"I'm very excited to be working with such a well-known agency as Anjar and Becker Associates," says Todd Richards, president, Wham-O. "All of us at Wham-O are looking forward to prosperous opportunities."

The brands involved with the deal include:

- Frisbee;

- Slip' N Slide;

- Hula Hoop;

- Hacky Sack;

- Super Ball;

- Trac-Ball; and 

- Boogie Board. 

Under the Agreement, Anjar and Becker Associates will develop, license and commercialize Wham-O brand merchandise and brand extensions across all product categories.

"It's hard to overstate the iconic stature of Wham-O's brands," says Jonathan Becker, president, Anjar. S" lip 'n Slide, the Super Ball, Hacky Sack, Hula Hoop and, of course, the Frisbee, are ubiquitous, part of our culture and the happy memories of millions of people around the world. The opportunity to leverage these well-known brands in toys and other categories is an honor and privilege, and we're excited to pursue every opportunity to showcase them to potential licensees."

Read more about:

Wham O

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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