Spin Master, LEGO Group and more will help bring mobile franchise into new era.

In anticipation of The Angry Birds Movie, Rovio has partnered with several new licensees to help bring the brand to a new generation of fans.

Toy licensees for the upcoming movie include: The LEGO Group, which is releasing a line of six construction sets in April; Spin Master, which is developing a range of action figures, vehicles and play sets as well as plush for international sales; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty, which is producing plush in the U.S.

Rovio has also developed a partnership with HarperCollins to develop an extensive program of book tie-ins in the U.S. and Centum Books to create a program in the U.K., Australia, New Zealand and the U.S. The company has also tapped IDW for comics set in the movie’s universe as well as National Geographic.

“More than 300 licensees globally across all product categories have joined us to help tell the Angry Birds story,” says Alex Lambeek, chief commercial officer, Rovio. “Together with our partners we can bring the Angry Birds storyworld to life in our fans’ imaginations, in a spirit of play and mischief. That is how we will win together and build a sustainable business around an evergreen brand.”

Columbia Pictures will release The Angry Birds Movie across the U.S. on May 20.