Bulldog, ELC and Maurizio Distefano among seven new EMEA licensing reps.

Rovio Entertainment has appointed seven new licensing agencies in EMEA for the "Angry Birds" brand.

New agents joining existing partners CLM in South Africa, Sinerji in Turkey and Megalicense in Russia include:

“Whilst the appeal of 'Angry Birds' is clearly universal, the consumer products business is much more local by nature,” says Alex Lambeek, chief commercial officer, Rovio. “As we journey toward the release of the first Angry Birds movie in May 2016, expert agents with forensic local knowledge and solid retail relationships will play a vital role in maximizing every viable business opportunity through the creation of bespoke licensing programs that acknowledge and embrace the regional nuances of each individual country.”