Amy Coe Teams for Plush Line

Apparel brand Amy Coe has partnered with North American Bear for a line of soft toys and dolls, in a deal brokered by The Joester Loria Group.

April 6, 2018

Amy Coe Teams for Plush Line

North American Bear to bring the kids' fashion brand to the toy category.

Apparel brand Amy Coe has partnered with North American Bear for a line of soft toys and dolls, in a deal brokered by The Joester Loria Group.

The line will launch in spring 2016 and will include plush animals, squeakers, mini blankets and soft dolls that offer a modern interpretation of the classic rag doll dressed in designs inspired by Coe’s 2016 apparel collection.

“Partnering with North American Bear Co. is a dream come true,” says Coe. “I have loved their work for many years and now have this amazing opportunity to collaborate with their seasoned team to craft my very own Amy Coe collection. My AC rag dolls, cozy plush and soft jersey toys just make you smile. I can’t wait to share them with everyone.”

“We have been friends and fans of Amy Coe since she opened her retail account with us over 15 years ago. We are pleased to have the opportunity to continue and expand our relationship with a shared focus on design and quality,” says Melissa Bullock, vice president, North American Bear.

“We have been friends and fans of Amy Coe since she opened her retail account with us over 15 years ago. We are pleased to have the opportunity to continue and expand our relationship with a shared focus on design and quality,” says Melissa Bullock, vice president, North American Bear.

Looking forward, JLG plans to continue to expand on Coe’s successful children’s programs with new accessories, footwear, diaper bags, bedding and décor, as well as the Amy Coe Home line for adults. 

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