American Girl has partnered with Driver Digital to launch the new 24-episode web series "AG Life."
The first episode premiered worldwide Friday on the American Girl YouTube channel. Every Friday a new episode will debut on the channel, celebrating friendship, teamwork and community, plus the importance of being true to yourself and having fun. A team of five girls hosts the show, sharing their real-life experiences and inspiring and uniting the American Girl community.
“We’re delighted to work with Driver Digital on this exciting new program that reflects American Girl’s mission to fuel a sense of belonging and connection among girls,” says Julia Prohaska, senior director of global brand marketing, American Girl. “The topics covered in the show, from heralding the achievements of real girls to sharing craft ideas, money skills and peer-to-peer advice, are a reflection of the intelligence, curiosity, interests and diversity of girls today. Creating an original YouTube series allows us to meet girls where they are engaging online, as well as connect and interact with them in more meaningful and relevant ways.”