April 6, 2018
First introduced in 1986, the BeForever doll line re-launched with a fresh look Thursday featuring eight characters with historically accurate outfits and accessories, as well as new and refreshed fiction books.
Alongside the new dolls, Mattel also debuted a new BeForever line of contemporary fashions for girls inspired by the historical characters. To help launch the new clothing line, "Project Runway" will feature a BeForever-inspired designer challenge on its Sept. 18 episode. A selection of the designs created on the show will be showcased at American Girl retail stores across the U.S. this fall.
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