June 29, 2020
The collection provides a tribute to Olympic athletes and features outfits and sporting gear accessories for multiple Olympic sports. Clothing and accessories for six summer sports including beach volleyball, soccer, gymnastics, swimming, track and field and softball are represented in the collection. Along with these sports, a kid-sized “Go for the Gold” T-shirt and a Team USA Medal Ceremony Set are available. The Team USA sets can be purchased individually or as play packs in a customized American Girl gift trunk.
In addition to products, the
and
will include video content inspired by the collection.
American Girl’s collection comes as part of its larger summer product launch which aims to encourage girls to “dream, lead, grow, make a difference, and shine.” For the doll brand, the collection comes following a recently announced partnership with How to Cake It. Earlier this year,
aimed at providing comfort to fans who were unable to throw an in-person party due to the COVID-19 pandemic shutdown.
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