According to reports from Edge by Ascential, Amazon will kick off 2019 as “one of the biggest toy sellers in America,” a fete that could likely inspire the retailer to launch its private label in the category in 2019. Outdoor play, toys for adults and automotive toys mostly drove Amazon’s uptick in toy sales.
Amazon is among a slew of retailers vying for the market share left over by the closure of Toys ‘R’ Us, including Target, Walmart, GameStop, Party City and even grocer Kroger, which has offered Geoffrey’s Toy Box pop-ups at select stores.
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