Amazon Toy Sales Up 30 Percent

Amazon toy sales climbed 30 percent year-over-year at its flagship site in Q3, according to
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License Global

December 18, 2018

Amazon Toy Sales Up 30 Percent

Amazon Q3 toy sales via its U.K. site also surged in Q3, climbing 15 percent year-over-year.

According to reports from Edge by Ascential, Amazon will kick off 2019 as “one of the biggest toy sellers in America,” a fete that could likely inspire the retailer to launch its private label in the category in 2019. Outdoor play, toys for adults and automotive toys mostly drove Amazon’s uptick in toy sales.

Amazon is among a slew of retailers vying for the market share left over by the closure of Toys ‘R’ Us, including Target, Walmart, GameStop, Party City and even grocer Kroger, which has offered Geoffrey’s Toy Box pop-ups at select stores.

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