Starting today, customers can enjoy Fisher-Price Lightning Deals with additional deals from top brands such as Mattel, Disney and Melissa & Doug to follow.
For the first time, the annual Holiday Toy List includes commentary from Amazon product experts and toy enthusiasts on the latest toy trends.
Customers can shop the Holiday Toy List using search filters such as category, brand, age, gender, price range and discount, as well as explore best sellers and leverage customer reviews to pick the perfect gift.
“There are more than a million toys and games to choose from on Amazon, and our passionate team of in-house editors are working hard to make it super easy for customers to discover the most wished-for gifts of the holiday season at great prices,” says Eva Lorenz, category leader, toys and games, Amazon.com.
Among the toys and games that Amazon anticipates to be customer favorites this holiday season are:
- Fire HD Kids Edition tablet
- Disney Frozen Sparkle Princess Elsa doll
- LeapFrog LeapTV
- Anki Drive starter kit Smart Robot car racing game
- LEGO Star Wars Ewok Village
- Fashion headbands
- Spirograph Deluxe design set
- Hot Wheels Street Hawk remote-control flying car
- Spot It
- Nerf Combat Creatures TerraDrone
- Transformers Age of Extinction Stomp and Chomp Grimlock figure
- Fisher-Price 3-in-1 Bounce, Stride and Ride Elephant
- LittleBits Electronics deluxe kit
- Green Toys train
- Melissa & Doug 60-Piece standard unit blocks
Amazon is also featuring a number of exclusive items on its toy list, including:
- Fisher-Price Power Wheels Ford Mustang ride-on in yellow
- MiP Deluxe Pack, black and white
- K'NEX Build-A-Bunch
- K'NEX 2-in-1 Ferris Wheel building set
- K'NEX Crossfire Chaos Roller Coaster building set
- Magformers Magnets N' Motion 300-piece
- Dickie Toys Fireman Sam walkie-talkie
- Dickie Toys remote-control Fireman Sam Jupiter
- Simba Fireman Sam figurines double packs (Quad Sam and Steele, Sam and Penny, Elvis and Tom)
- Simba Fireman Sam fire station
- Simba Fireman Sam fire engine Jupiter
- Lincoln Logs Redwood Junction
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