April 6, 2018
Starting today, customers can enjoy Fisher-Price Lightning Deals with additional deals from top brands such as Mattel, Disney and Melissa & Doug to follow.
For the first time, the annual Holiday Toy List includes commentary from Amazon product experts and toy enthusiasts on the latest toy trends.
Customers can shop the Holiday Toy List using search filters such as category, brand, age, gender, price range and discount, as well as explore best sellers and leverage customer reviews to pick the perfect gift.
“There are more than a million toys and games to choose from on Amazon, and our passionate team of in-house editors are working hard to make it super easy for customers to discover the most wished-for gifts of the holiday season at great prices,” says Eva Lorenz, category leader, toys and games, Amazon.com.
Among the toys and games that Amazon anticipates to be customer favorites this holiday season are:
Fire HD Kids Edition tablet
Disney Frozen Sparkle Princess Elsa doll
LeapFrog LeapTV
Anki Drive starter kit Smart Robot car racing game
LEGO Star Wars Ewok Village
Fashion headbands
Spirograph Deluxe design set
Hot Wheels Street Hawk remote-control flying car
Spot It
Nerf Combat Creatures TerraDrone
Transformers Age of Extinction Stomp and Chomp Grimlock figure
Fisher-Price 3-in-1 Bounce, Stride and Ride Elephant
LittleBits Electronics deluxe kit
Green Toys train
Melissa & Doug 60-Piece standard unit blocks
Amazon is also featuring a number of exclusive items on its toy list, including:
Fisher-Price Power Wheels Ford Mustang ride-on in yellow
MiP Deluxe Pack, black and white
K'NEX Build-A-Bunch
K'NEX 2-in-1 Ferris Wheel building set
K'NEX Crossfire Chaos Roller Coaster building set
Magformers Magnets N' Motion 300-piece
Dickie Toys Fireman Sam walkie-talkie
Dickie Toys remote-control Fireman Sam Jupiter
Simba Fireman Sam figurines double packs (Quad Sam and Steele, Sam and Penny, Elvis and Tom)
Simba Fireman Sam fire station
Simba Fireman Sam fire engine Jupiter
Lincoln Logs Redwood Junction
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