Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids including top-rated toys, games, electronics, books and movies, video games and sporting goods.

Starting today, customers can enjoy Fisher-Price Lightning Deals with additional deals from top brands such as Mattel, Disney and Melissa & Doug to follow.

For the first time, the annual Holiday Toy List includes commentary from Amazon product experts and toy enthusiasts on the latest toy trends.

Customers can shop the Holiday Toy List using search filters such as category, brand, age, gender, price range and discount, as well as explore best sellers and leverage customer reviews to pick the perfect gift.

“There are more than a million toys and games to choose from on Amazon, and our passionate team of in-house editors are working hard to make it super easy for customers to discover the most wished-for gifts of the holiday season at great prices,” says Eva Lorenz, category leader, toys and games, Amazon.com. “You also can’t beat the convenience of shopping from anywhere, at any time–avoid busy parking lots, crowded stores and long checkout lines and spend more quality time with your family and friends by shopping on Amazon.”

Among the toys and games that Amazon anticipates to be customer favorites this holiday season are:

Amazon is also featuring a number of exclusive items on its toy list, including: