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Amazon Alexa to Feature Hasbro’s Trivial Pursuit

Amazon Alexa to Feature Hasbro’s Trivial Pursuit

NORTH AMERICA–Mattel’s American Girl brand has revealed its 2018 Girl of the Year, an 11-year-old aspiring astronaut named Luciana Vega.

Families will now be able to play Hasbro’s classic board game on their Alexa devices.

GLOBAL–Hasbro has partnered with Amazon for “Trivial Pursuit Tap,” an interactive version of the classic board game that has been adapted for Alexa with Echo Button capabilities.

Through the collaboration, users will be able to play the classic game using Alexa’s voice-activated technology and the new Amazon Echo buttons, a set of Bluetooth-enabled triggers that will enable users to buzz-in to answer questions.

"This transformative, in-home technology will make Trivial Pursuit more animated and exciting than ever," says Jonathan Berkowitz, senior vice president, marketing, Hasbro Gaming. "At Hasbro Gaming, we're consistently working with the best minds both inside the company and beyond to create the world's best–and most unique–play experiences for our fans across the globe, and we're confident this collaboration with Amazon will do just that."

“Trivial Pursuit Tap” is currently available in the U.S., U.K. and Germany.

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